Advice required from Ebay users?

Does anyone know better ways of marketing an item rather than just placing it in the popular listing for that item? I'm a new seller and am hoping to start designing football related t shirts, starting with Scotland "Tartan Army". Want to target more "general" shoppers and not just people looking for t shirts or football shirts. England, Wales and Ireland coming soon..Promise! Heeeeelp. Check out seller rcgl29

Answers:
Nothing more to add, you've already had expert advice above!
just use key search words in the heading
It depends on how you describe your item how it shows up in searches.like. ideal christmas gift for football fan.will show up in different searches. Think of the Header description. Still put it in sports clothes.
List it on ebay.co.uk under:
Sporting Goods> Football Shirts> National Teams>Scotland (etc)
You can list in more than one section, although an extra charge is made to do this. There is also featuring.thats very expensive unless you are a power seller!
Don't only list it in clothing. List it under anything else you can think of that might relate to your shirts. Instead of just "clothing", list it under "sports" "football" and in mens clothes and womens. Also, you could pay more money to make it a featured item so that everyone sees it as soon as they sign onto ebay.
You will have good response from eBay if your product listed with a clear picture, descriptions, reasonable shipping cost. More tips on marketing can be found at http://job.splashine.com
Choose your categories carefully, but if you are after football fans the sports section would seem to be a good place to start

My OH has an impressive feedback (2,000 plus) so if you email me with specific queries I will pass them to him for an answer)

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