Psychology+Economics joint degree = Advertising Career.good choice?
Answers:
There is a saying that a great advertising company has an equal mix of magic (creativity) and logic (business and processes). It is possible that the mix you have chosen is right. Getting into the minds of the consumer is absolutely key. If you want to find out more, contact the IPA through www.ipa.co.uk
Yes, most definately. Modern advertising, now uses all kinds of psychological suggestion to advertise different things. Most advertisers use what is called 'cognitive psychology', which means how we percieve things, and that is the clever way in which advertising companies get us to buy things. basically, all advertising companies use congnitive and perceptual psychology in their advertising. So. yes, it is always a good idea to have a foundation of psychology, if you want to do well in advertising!!
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