Can anybody help me with an advert to go in my local newspapers?
I was given a proof advert by my local newspapers and they put the company name as the headline which to my knowledge after reading an article is not good practice.
This advert here is the advert I've put together myself:
Style is everything
We stock a wide range of Quality,stylish,affordable
silver jewellery for women & men
Please visit us at
www.companyname.co.uk
special offer 15% off in august/september
Could anyone tell me if this advert sends a clear message to potential customers and what suggestions would you have?
Answers:
Usually it depends on the size of advert you requested and where the advert is to be within the paper.
Make sure the print is bold and clear for people to read, and a decent sizing/font.
Advertising your jewellery business in the sports pages is never a good way of getting customers, so think about what possible sections to have the advert, (or if you do decide to advertise in the sport section - you could put for all the latest styles of sports watches.
such as the wedding section, you could change the advert to suit this section.. i.e for all your wedding jewellery. etc.
Good luck in your business.
that's good enough
YOU NEED TO HIT WITH WHAT THE PRODUCT IS AND YOUR COMPANY DETAILS QUICKLY.
READERS LOSE INTEREST WHEN TOLD ABOUT STYLE AND DISCOUNTS , OFFER AND THEN FIND THEY DON'T WANT THE PRODUCT BECAUSE THEY ARE READING THE NEXT ITEM
Starting with the Company Header is good practise - but only if it is a recognisable household name, otherwise, as you say, no.
You started the Ad with 'Style', I would suggest that you carry this forward to
"We stock a wide range of Stylish and Affordable
Silver Jewellery of Quality - for both Women & Men."
I would then put your Discount Offer next, finishing with the Company name etc. (It could be to your advantage to include a phone or contact number).
*The alternative is to start with
'Special Offer of Jewellry -
15% Discount during Aug/Sept.' then continue with 'We stock. '
**Use of Capital letters in certain words help accentuate them.
I wish you well with your venture.
Beautiful Silver Jewellery
for men & women
Stylish and affordable
15% discount in August/September
www.companyname.co.uk
I would complain if I was you.
As you rightly say if the the only thing you can say about your business is its name, you really need to rethink your marketing strategy.
First - local newspaper advertising can be notoriously bad and un-cost effective - so if you have an offer make sure you don't hide it away. Also unless you are running a series of ads over a long period, this is not the place to brand build. I assume you only sell on-line, if not, get the address of you store in the ad as well. Also depending on the size of your ad I would say try to a get lead product with price in the ad - to show how affordable.
If I were advising you I would say focus on the discount but build it into a heading that is stylish. Examples might be:
Beautiful silver jewellery with a very attractive 15% off
Indulge your love of fine sliver jewellery. Adore the 15% discount.
A little late in the day perhaps - good luck.
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This advert here is the advert I've put together myself:
Style is everything
We stock a wide range of Quality,stylish,affordable
silver jewellery for women & men
Please visit us at
www.companyname.co.uk
special offer 15% off in august/september
Could anyone tell me if this advert sends a clear message to potential customers and what suggestions would you have?
Answers:
Usually it depends on the size of advert you requested and where the advert is to be within the paper.
Make sure the print is bold and clear for people to read, and a decent sizing/font.
Advertising your jewellery business in the sports pages is never a good way of getting customers, so think about what possible sections to have the advert, (or if you do decide to advertise in the sport section - you could put for all the latest styles of sports watches.
such as the wedding section, you could change the advert to suit this section.. i.e for all your wedding jewellery. etc.
Good luck in your business.
that's good enough
YOU NEED TO HIT WITH WHAT THE PRODUCT IS AND YOUR COMPANY DETAILS QUICKLY.
READERS LOSE INTEREST WHEN TOLD ABOUT STYLE AND DISCOUNTS , OFFER AND THEN FIND THEY DON'T WANT THE PRODUCT BECAUSE THEY ARE READING THE NEXT ITEM
Starting with the Company Header is good practise - but only if it is a recognisable household name, otherwise, as you say, no.
You started the Ad with 'Style', I would suggest that you carry this forward to
"We stock a wide range of Stylish and Affordable
Silver Jewellery of Quality - for both Women & Men."
I would then put your Discount Offer next, finishing with the Company name etc. (It could be to your advantage to include a phone or contact number).
*The alternative is to start with
'Special Offer of Jewellry -
15% Discount during Aug/Sept.' then continue with 'We stock. '
**Use of Capital letters in certain words help accentuate them.
I wish you well with your venture.
Beautiful Silver Jewellery
for men & women
Stylish and affordable
15% discount in August/September
www.companyname.co.uk
I would complain if I was you.
As you rightly say if the the only thing you can say about your business is its name, you really need to rethink your marketing strategy.
First - local newspaper advertising can be notoriously bad and un-cost effective - so if you have an offer make sure you don't hide it away. Also unless you are running a series of ads over a long period, this is not the place to brand build. I assume you only sell on-line, if not, get the address of you store in the ad as well. Also depending on the size of your ad I would say try to a get lead product with price in the ad - to show how affordable.
If I were advising you I would say focus on the discount but build it into a heading that is stylish. Examples might be:
Beautiful silver jewellery with a very attractive 15% off
Indulge your love of fine sliver jewellery. Adore the 15% discount.
A little late in the day perhaps - good luck.
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