What is the best 37 inch LCD TV?

I am looking for a good value LCD TV but I am finding it difficult to get unbiassed opinions. Can anyone help?

Answers:
Right now the best value LCD TV Ive seen is this one
http://www.bestbuy.com/site/olspage.jsp?.
ive seen it in action and seen some good reviews for it and it is 1080p the best in hd as far as picture display goes and now that 1080p is the new standard over 1080i and 720p this is a very good price for an HMDI 1080P hdtv. if you have question about tv s best pic etc go shopping early in the day to different retailers and ask them to play a movie other than what the demo shws and look at response time look at the colors get a movie with blacks in it to see if it shows blacks and what is in background clearly, ask for remote and play with color settings a little if they sa no g somewhere else but you'll be able to really have a first hand view and if u want it easier bring an xbox 360 and hook it up i did that and it really helped me decide,on this
http://www.bestbuy.com/site/olspage.jsp?.
Forget a 37 inch LCD, check out the one wal-art is discounting on black friday. 48 inch HDTV for just under a $1000! thats a steal!
most tvs have the same components with a different shell,brand name.buy the one you like the look of.they all come with 12 months warranty unless you go to john lewis they have 24 months.

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