What are the similarities between Globalization and McDonaldization?
Answers:
McDonaldization is a form of globalization.
McDonaldization is a subset for Globalization. Being widespread all over the world. In other words, all people across the world know it and even getting used to it.
McDonald's cannot be a truly global brand because its products have to be different to adapt to different cultures. You won't get a beef burger in India and unless the beef was killed according to Muslim requirements, Muslim's won't touch it. On the other hand, it's good to land in some primitive parts of the world and see their familiar brand symbols. A truly global brand would be the same everywhere, such as Chanelle No. 9 perfume or a spoon or a pair of scissors. Even then, it's doubtful if the same promotion would work everywhere. I once marketed a range of giftware and part of the brand name was "Pets". In France that translated as the passage of flatus. Probably only pharmaceuticals and similar medical products are truly global brands.
McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society. He described it as the process by which a society takes on the characteristics of a fast-food restaurant.
Globalization, although often described as the cause of much turbulence and change, is in fact the umbrella term for the collective effect, the change itself. Globalization (i.e. the aggregate change we observe in our factories, storefronts, indeed generally across our economies and lifestyles) is caused by four fundamental forms of capital movement throughout the global economy.
The International Monetary Fund defines globalization as “the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services, free international capital flows, and more rapid and widespread diffusion of technology”. Meanwhile, The International Forum on Globalization defines it as “the present worldwide drive toward a globalized economic system dominated by supranational corporate trade and banking institutions that are not accountable to democratic processes or national governments.” [2] While notable critical theorists, such as Immanuel Wallerstein, emphasize that globalization cannot be understood separately from the historical development of the capitalist world-system [3] the different definitions highlight the ensuing debate of the roles and relationships of government, corporations, and the individual in maximizing social welfare within the globalization paradigms. Nonetheless, it is clear that globalization has economic, political, cultural, and technological aspects that may be closely intertwined. Given that these aspects are key to an individual's quality of life, the social benefits and costs brought upon them by globalization generate strong debate.
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