Is £3500 a good deal to advertise on a richshaw for 5 years in London?
http://www.manhattanrickshaw.com/adverti.
Mastercard, Kuoni,Redbull, Asahi and many more have used this way of advertising already but at £250 a day!
I offer 5 years for £3500 so make your calculation. It will be displayed in the West End every week end at night.
Suitable to any company selling to young trendy people . Here are some ideas of company that i think might be interested :
-Credit card company and Banks advertising to night-spenders
-Drink company advertising to clubbers
-Car company advertising to drivers and general public
-A club to clubbers in London
-Dating Agency to poeple that want to get a partner
-Travel agency targeting tourist and poeple that want to party
- Private Esthetician cause clubbers care about looks
What do u think?
Answers:
So that's 52 (102 days per annum) weekends x 5yrs = 520 days (nights, I know) advertising. 3500/520 = £6.73 per night.
Good deal, but i'm sure you could push the price up slightly. Someone will always try getting a 'cash up front' discount, so up the price and make it look sweet by offering a discount.
Taking into account inflation over 5yrs, the advertiser will be laughing, your £3500 won't be worth that much.
Up your price 20%, offer a 5-10% discount and see what offers you get. You could get £4000 instead if you dress your offer up a bit.
ps, that includes my 5% cut ;-)
£3500 is too expensive as for this price the company would insist that it be shown in the west end at least five days a week including some weekends and several events
You'd have to offer some guarantee that you'd still actually be riding the thing in five years! For all anyone knows it could be stored in a garage for three of the five years and I doubt anyone's going to want to come and check on you every week.
Maybe offer a fixed price for a shorter period.
I'm not a particular follower of advertising but if it was me I'd want some guarantees like a monthly account with a report on the number of hours on station in the west end and the monthly charge related directly to that. Also I'd want to know that my advert is conspicuous and not buried alongside other adds.
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